Sunday, January 26, 2020

Attitudes Towards Tourism And Hospitality Career Psychology Essay

Attitudes Towards Tourism And Hospitality Career Psychology Essay To explain human behavior is a very difficult and complex task. But approaching it from different levels such as the persons attitude and perception factors and so on, sheds light to this complexity. Concepts referring to behavioral dispositions, such as social attitude, and personality trait, have played an important role in these attempts to predict and explain human behavior (Ajzen, 1998; Campbell, 1963; Sherman Fazio, 1983). This study uses the Theory of Planned Behavior (TPB model) to test the influences governing undergraduates intention towards pursuing a career in the tourism industry. This study will thus explore the variables that influence a students intention to pursue a career in the hospitality industry and the factors that are implicated in or modify a students career commitment over time. The sample includes first year to forth year undergraduates studying Tourism management courses offered by The University of Mauritius. 2.1 Perceptions and attitudes towards pursuing a Tourism and Hospitality Career 2.1.0 Tourism management as a course Author (s) s Study S Variables used les used Davidson and Tideswell (1998) Considering level of student interest in the hospitality programme (Australia) Industry factors: Career prospects, Interests, See degree as a rite of passage to job and career, Entrance criteria used by institutions as a mechanism to attract students Barron and Maxwell (1993) New entrants illusory image of the industry- glamorous and unrealistic perceptions Jarvis (1994) Limited resources applied early in the education process Barron (1997) Offer for the course Good reputation of university OMahony, McWilliam and Whitelaw (2001) Reputation and availability of a particular course Hospitality course as second or third preference Accepted based on entry requirement rather than career interest Hing and Lomo (1997) Students enroll with a vague idea of their goal, their future aspirations and career opportunities (minimal commitment) Place coveted at the university, irrespective of discipline If scores were too low. Theres a chance to pursue interest and career in private hospitality colleges Purcell (1993) Career choice in high school were influenced by parents or guardians, peers or friends Cothram and Combrink, 1999; Sciarini and Wood, 1997 Parents and families were the most influential in determining students attitudes and career choice Young (1994) Parents as primary providers of encouragement Machatton (1997) Negative perceptions of parents- hospitality jobs confined to hamburger- flipping and bed making OMahony, McWilliam and Whitelaw (2001) Not rated as an important influence: Parents Teachers School counselors Peers Rated the highest: Mass media Helmes and Adcock (1992) Lack of information Lack of career knowledge Lead to creation of misconception and unwarranted negative attitudes and often associated with lack of opportunities Barron and Maxwell (1993) Information about the industry Career based on choice rather than by chance Fraser, 2000 Varying interest to work in different sectors of the hospitality industry views changed through various exposures: study programme exposure to industry 2.1.1 Tourism as a career choice Author (s) Study Variables used Ross (1991; 1993) positive attitudes towards potential careers high level of interest in management positions industry regarded as holding considerable promise for future employment and career prospects Gets (1994) unattractive option for high school students: downturn in regional economies potential for attracting youth through: internships or co-operative education between schools and industry Airey and Frontisis (1997) career support improvement in basic hospitality education Greek students positive attitudes but: Unrealistic views about careers in the industry Limited experience as hospitality consumers Employment structure in Greece Charles (1992a) Positive attitudes towards: Career in tourism industry- seen as exciting, stimulating and developing creativity Negative attitude because of potential disruptive effect on: Personal Family And social life Interest seen to be decreasing: After internship experience Barron and Maxwell (1993) Difference between perception and experience of the industry: New students hold positive views Post internship students hold negative views Expectations: Good career opportunities Good training Treatment of staff by employers Job does not demand a capacity effort Perception: Industry not lucrative Poor treatment of manual staff Warsyzak (1997) Assessment of industry becomes less positive after post work experiences Kusluvan and Kusluvan (2000) Positive attitudes changed to negative attitudes after practical work experience: Job stress Lack of family life owing to nature of the work Long working hours Exhausting and seasonal (unstable) jobs Low social status of a hospitality job Unfavorable evaluations were due to: Insufficient information about careers Limited information on working conditions West anf Jamieson (1990) Reduction in commitment after various exposures to the industry Purcell and Quinn (1996) Supervised work experience a key contributor to reduced commitment Fraser (2000) Perceptions, aspirations, expectations and career commitment steadily declined over time. Levels of commitment not based on: Sex Qualifications Levels of industry knowledge Nor prior experience But based on: Employment practices Pavesic and Byrmer (1990) Hospitality Graduates switch to another industry less than one year after graduating. Reasons: Poor pay for the hours of work Little recognition for efforts made Lack of opportunity for progress Long hours Stress at work Not receiving acknowledgement of qualifications gained. Kusluvan and Kusluvan (2000) Negative attitudes formed after internship: Stressful jobs Lack of family life owing to the nature of tourism jobs Unsatisfactory and unfair promotions Low pay Insufficient benefits Unqualified managers Poor attitudes and behavior of managers towards employees Unqualified coworkers Poor attitudes and behavior of coworkers Poor physical working conditions for employees 2.2 The Theory of Planned Behavior Ajzen developed the Theory of Planned Behavior in 1991 as an extension of Ajzen and Fishbeins 1975 Theory of Reasoned Action. The TPB has four components: attitudes (i.e. the individuals positive or negative feelings about performing a behavior), subjective norm (i.e. the individuals perception of whether people important to the individual think the behavior should be performed), perceived behavioral control (i.e. The individuals perception on the self skills and ability of performing a behavior) and behavioral intention (i.e. an individuals readiness to perform a given behavior) Ajzen stated that for nonhabituaI behaviors that are easily executed by almost everyone without special circumstances, the theory of reasoned action was adequate. When behaviors are more difficult to execute, and when a person needs to take control over needed resources in order to act, the theory of planned behavior is a better predictor of behavior than the theory of reasoned action. In the theory of planned behavior, control is taken into account as a variable labeled perceived behavioral control, which is defined as a persons perception of how easy or difficult it would be to perform the action. The theory of Planned Behavior (TPB) has been since its development some 20 years proved to be a powerful approach to explain human behavior. Â   The Theory of Planned Behavior (TPB) predicts that planned behaviors are determined by behavioral intentions which are largely influenced by an individuals attitude toward a behavior, the subjective norms encasing the execution of the behavior, and the individuals perception of their control over the behavior (Ajzen, 1975). In simpler terms, behavioural decisions are the result of a reasoned process in which the behavior is influenced by attitudes, norms and perceived behavioral control. 2.3 The Theory of Planned Behavior: Model Ajzens revised model (1991) is expressed in the diagram (figure 2) below: Figure 2: Ajzens Theory of Planned Behavior The theory of planned behavior postulates three conceptually determinants of intention. 2.4 Determinants of Behavioral Intention Attitude towards behavior Attitudes represent an individuals likes, dislikes, beliefs and opinions regarding a particular behavior. It represents a summary of evaluation of psychological object captures in attribute dimensions of good- bad, harmful- beneficial, pleasant- unpleasant, and likable- dislikable (Ajzen; 2001) Rosenberg and Hovland (1996) viewed attitude as a multi-component construct and made the following statement all responses to a stimulus object are mediated by the persons attitude towards the object. Ayres (2008) claims that traditionally there has been a career-for-life philosophy adopted by workers, whereby workers will spend their entire working life working in one industry, and, in many cases, one organization. This philosophy has in recent times, coinciding with Generation Y entering the workforce, been replaced by a more uncertain career structure, with employees frequently changing employers within their industry and many also pursuing work in different industries (Inkson, Anhur, and Pringle, 1999). Morton (2002) stated that Generation Y employees show a tendency towards valuing equality in the workplace and they seek positions that offer reasonable wages and good opportunities for training. Morton (2002) also claimed that they respect managers who empower workers and who are open and honest with employees. Martin (2005), who calls this generation Yers, describes eight main characteristics shown by Generation Y towards their careers. These eight characteristics include the Generation Y employee being self-reliant and independent, technosavvy, entrepreneurial, seeking flexibility, having an urgent sense of immediacy, wanting increasing responsibility, having a get off my back attitude and adopting a free agency attitude. Oliver (2006) claims that recent interest in the Generation Y worker has intensified in recent years, and while generalizations are plentiful, he claims that the Generation Y worker is uninterested in a job for life, instead seeking flexibility and work-life balance. Oliver (2006) states that, overall, Generation Y workers are seen to have much higher expectations of a job than previous generations, including high expectations of pay, conditions, promotion and advancement. A study conducted by Kusluvan and Kusluvan (2000) found that some of the factors that seemed to account for the negative attitudes towards careers in tourism, formed after students had undertaken a practical work assignment, are stressful jobs, lack of family life owing to the nature of the work, long working hours, exhausting and seasonal (unstable) jobs, low social status of tourism jobs, unsatisfactory and unfair promotions, low pay and insufficient benefits, unqualified managers, poor attitudes and behavior of managers towards employees, unqualified coworkers and poor attitudes and behavior of coworkers and poor physical working conditions for employees. Subjective Norms Subjective Norms is the degree to which someone wants to conform to others behavior or expectations. Usually, others are individuals (family and friends) whose preferences on a subject matter are important to him or her. This concept was introduced into theory of planned behavior to accommodate the non volitional elements inherent, at least potentially, in all behaviors (Ajzen, 2002). Although schools, peers and the students community all have an impact on the young adults self- identity and career choice, the parents expectations and perceptions of vocational fit for their children have been found to be the key roles in shaping their career choices (Ferry, 2006). In one study (Creamer and Laughlin, 2005), this influence has been so strong as to override the influence of teachers, faculty, and career field in question but were not as well- known and or trusted as to students parents for this type of decision. In an era where 49% of UK workers report that balancing work and family responsibilities is an issue of significant concern to them (IP Morgan Fleming, 2003), the influence of family and personal life and career decisions is receiving increasing amounts of media attention. Todays business school graduates are looking for a work style to go with their lifestyle, claims the HR consultancy Hay Group (The Economist, 2006). Generation X and Generation Y workers who are younger than 40, are more likely than boomers to say they put family before jobs, says an article in USA Today (Elias, 2004). Todays younger employees are working to live rather than living to work, states a newspaper manager in the journalism newsletter Fusion (Williamson, 2006). Perceived Behavioral Control Perceived Behavioral Control (PBC) refers to a persons perception of the ease or difficulty of performing a particular behavior. According to Ajzen (2002), PBC is used to deal with situations where people do not have complete volitional control (i.e. external influences) over the particular behavior in question. An employees perception to any industry will, no doubt, be determined by their commitment, perceptions, attitudes towards working in the industry as well as the types of jobs available in the industry. It is argued that this is particularly pertinent to tourism and hospitality as it has been reported that potential recruits have a negative image of working in the industry (Aksu and Koksal, 2005; Brien, 2004; Getz, 1994, Kuslavan and Kuslavan, 2000). Several researchers have also studied the perceptions of undergraduate tourism and hospitality management students. Barron and Maxwell (1993) examined the perceptions of new and continuing students at Scottish higher education institutions. They found that in general the new students had positive images of the industry, whereas the students with supervised work experience were much less positive in their views. Baron and Maxwell (19930 found significant differences between the new students perceptions of the industry compared with the students who had undertaken their industry placement. The marked differences in the perceptions of new students compared with those post placement students and graduates lie in the difference between perception and experience in the industry. West and Jameson (1990) agree and claim that the more exposure hospitality students have to the industry, the less commitment they show. 2.5 Behavioral Intention Intention is an anticipated outcome that is intended or that guides your planned actions; in the words of Ajzen, an indication of how hard people are willing to try, of how much effort they are willing to exert in order to perform the behavior. Therefore, the stronger the intention to engage in a behavior, the more likely should be its performance. (p. 181) TPB states that people act in accordance with their intentions and perceptions of control over their behavior, while intentions are influenced by attitudes toward the behavior, subjective norms and perceptions of behavioral control (Ajzen, 1985). Behavior Hsing (2002) defined behavior as the performance of an action at a certain time, in a certain context and with a certain purpose. Generally, the more favorable the attitude and subjective norm with respect to a behavior and the greater the perceived behavioral control; the stronger an individuals intention should be to perform the behavior under consideration (Ajzen, 1991). However based on varying behaviors and situation, the relative importance of attitude, subjective norm and perceived behavioral control is expected to be different. 2.6 Indicators of Behavioral Intention For the TPB to predict behaviour successfully or for maximum prediction, intention must be measured as closely as possible in time to the observation of the behaviour. The longer the interval between measurement of intention and behaviour, the greater the likelihood that an unforeseen event will occur that will lead to changes in intention and be less predictive of actual behaviour. Nevertheless, this study is not working on actual behaviour, but rather on attitudes and beliefs about the behaviour of choosing a particular career. 2.6.0 Indicators of Attitude towards behavior Thus, to measure student attitudes toward behaviour, which in this context meant choosing the programme and direction, or intention to seek a career in hospitality, questions were constructed in such a way so as to shed light on the attitude and beliefs of the undergraduates: I expect this course will only qualify me to do a specialised job in the hospitality industry I am still keen to work in the industry as when I first chose this training programme I am very satisfied with my choice of a career in hospitality I am committed to a career in hospitality 2.6.1 Indicators of Subjective Norms A second major predictor of intention in this study is the influence of important people in an individual students life as encouragement and support to perform the behaviour intention. Subjective Norm refers to a favourable or unfavourable student perception of social pressure and the relative importance of different sources of social influence on their intention (decision) to choose a programme and hospitality career. Such social influence might come from immediate family members, peers and friends, teachers and other individual and groups. As stated by Ajzen and Fishbein (1980) an individual will perform or operationalise their behaviours that they perceive as favoured by other people who are important to them. In the present study, there were items used to obtain a direct measure of students perception of significant others and the degree to which they influenced the decision to take a tourism management course. Questions which relate to parents, friends, brothers and sisters and school teachers were constructed to indicate how strongly they agreed or disagreed with such statements. Such questions were: My parents encouraged me to study hospitality My school teachers and counsellors encouraged me to study hospitality My brothers / sisters encouraged me to study hospitality However, according to Ajzen and Fishbein (1980) any relationship between the respondents and the referent (s) will be more or less stable over time. To assess the actual career influencer parallel to those of the students intention, an open ended question was asked: Who was the most influential individual who influenced your choice of a hospitality career? 2.7 Empirical Evidence 2.8 Conclusion

Saturday, January 18, 2020

Smoking In Pregnancy And Childbirth Health And Social Care Essay

Harmonizing to Fink ( 1998, pp.3 ) the literature reappraisal procedure can be termed as â€Å" a systematic method for placing, measuring and construing the work produced by research workers, bookmans and practicians † . Government Policy on smoke in gestation and after childbearing: There are three of import policies made by the British authorities in related to smoking in gestation foremost is kids ‘s wellness and good being, than malignant neoplastic disease bar and the decrease of wellness inequalities. To back up this policies there are assorted different policy paperss like Every Child Matter ( HM Government, 2004 ) , Maternity Matters: Choice, entree and continuity of attention in a safe service ( DH, 2007a ) , the Cancer Reform Strategy ( DH, 2007b ) , Health Inequalities: advancement and following stairss ( DH, 2008 ) , Smoking Kills ( DH, 1998 ) and the Implementation Plan for cut downing wellness inequalities in infant mortality: a good pattern usher ( DH, 2007c ) . In add-on to damaging the wellness of the female parent, antenatal smoke is associated systematically with a figure of complications during gestation ( Castles et al, 1999 ) and several possible conditions impacting the baby ( Cnattingius, 2004 ) . Smoking rate among pregnant adult females in the UK was 23 % in the twelvemonth of 1995, it declined to 19 % in 2000 and farther declined to 17 % in 2005 ( Baxter et al, 2005 ) . But RCM has noted an addition in gestation smoke rates since 2005 ( Baxter et al, 2009 ) . It is estimated that around 17 % and 23 % of pregnant adult females are estimated to smoke throughout gestation in the United Kingdome ( Owen et al, 1998 ) . It is of import that cost effectual intercessions are developed and disseminated so that smoking-related wellness complications can be avoided. While face to confront smoking surcease behavioral support is by and large available for pregnant tobacco users, attending rates are really low ( Taylor et al, 2001 ) . In instance when the pregnant adult females are non able to go to face to confront smoking surcease behavioral support the option is self aid intercessions ( Ussher et al, 2005 ) . Self aid intercessions are peculiarly of import due to their low cost and they can make wider group of population. Giving pregnant adult females brochures incorporating information of jeopardies of smoke is one of the common signifier, but they can besides include picture, telephone and computing machine based systems. A recent Cochrane reappraisal concluded that, compared with having no stuffs, self help stuffs on their ain addition surcease rates merely marginally among non pregnant tobacco users ( Lancaster and Stead, 2005 ) . Tailored ego aid stuffs were found to be increasing the quitting rates compared to standard stuffs used for intercession ( Lumley et al, 2004 ) . Tailoring is the usage of participant features to individualize intercession stuffs and is believed to be effectual because it increases the relevancy of the information to the person and heed to the message ( Dijkstra and De Vries, 1999 ) . Self aid stuffs are common constituents in behaviour intercessions for pregnant tobacco users and are considered to be of import to cessation reding aid to pregnant adult females tobacco users to discontinue smoke ( Ussher et al, 2004 ) . However it is ill-defined whether ego aid intercessions on their ain can increase discontinuing among pregnant tobacco users. Several reappraisals have confirmed that intercessions promotion smoking surcease during gestation can cut down smoking rates significantly ( Kelley et al, 2001 ; Lumley et Al, 2004 ; Mullen et Al, 1999 ) . Lumbley et Al ‘s ( 2005 ) reappraisal largest in this country to day of the month included tests supplying a assortment of surcease intercessions, including self aid stuffs, reding techniques, fiscal inducements and nicotine replacing therapy. Lumbley et Al ‘s ( 2004 ) indicated that hazard of smoking in late gestation was lower among intercession groups than usual attention groups. They besides found that intercessions of greater denseness determined by personal contact, added small benefit. Kelley et Al ( 2001 ) reported that the degree of reding provided within an intercession was non associated with efficaciousness. Sing the possible benefits of ego aid intercessions it is of import to find whether they can be effectual on their ain in mark group.Inclusion/Exclusion:As an ethical bookman my inclusion and exclusion standards explains my attack towards choosing a proper literature for my attack. As a pupil of Northumbria University my first attack was to travel through the diaries available on NORA. There was plenty data available on NORA for research articles related to my subject. I besides tried to get quality resources from other hunt engines every bit good. I searched through Cochrane library to acquire good reappraisal articles on my research subject.Search Engine:I used Nora, Wiley Inter scientific discipline, The Cochrane library, British diary of Psychology, Official site of Elsevier publication which enabled me to entree articles through scientific discipline direct, PubMed, CINAHL etc. I used my university login wherever required for the entree of articles. This hunt engines are choice assured and supply entree to high quality of international resources.Search footings:Four chief databases were searched through MEDLINE, EMBASE, PubMed, Science Direct. Sear was done utilizing combination of keywords like ‘smok* ‘ , ‘tobacco ‘ , ‘pregn* ‘ , ‘cessation ‘ , ‘self help intercessions ‘ , ‘quit* ‘ and other proper equivalent word. A computerized electronic hunt was performed to place relevant articles. The hunt was conducted on Medline [ Jan 1997 to November 2010 ] , Embase [ Jan 1997 to November 2010 ] , CINAHL [ Jan 1997 to November 2010 ] , ScienceDirect [ Jan 1997 to November 2010 ] and PubMed [ Jan 1997 to November 2010 ] . PICO method was used to seek cardinal words to govern out the articles in each database. PICO is a method of hunt scheme that allows taking a more grounds based attack to literature seeking in database like CINAHL, ScienceDirect, etc ( Schardt et al. , 2007 ) . Electronic seeking yielded 1010 relevant articles of which 725 were extras and after testing of the commendation or mention 285 articles were published one. Based on the survey criteria 11 articles were related to self aid intercessions. 3 articles were eliminated due to type of qualitative or prospective survey. 4 articles were good, they were run intoing my inclusion exclusion standards but I was non able to entree them as they were paid articles. Finally, 8 to the full published articles were included in this assessment.Surveies included in Quantitative Synthesis ( narrative analysis )( n= 8 )Records excluded( n= 274 )Full articles excluded with grounds ( n= 3 )One article was related to cohort surveyOne article was related to assorted methodsOne article was related to pilot surveyFull articles accessed after eligibility( n= 11 )Records screened( n= 285 )Records after extras were removed( n= 725 )Records identified through database searchingMedline ( n= 127 )Embase ( n= 85 )PubMed ( n= 137 )CINAHL ( n= 225 )ScienceDirect ( n= 436 )Entire ( n= 1010 )Figure: Flow Chart of Systematic Appraisal Inclusion and ExclusionPICO Method:Population: Pregnant adult females smoking during gestation Intervention: Tests were considered if at least one of the experimental weaponries met the ego aid definition. The definition used based on Lancaster & A ; Stead ‘s ( 2005 ) defines self aid as the proviso of structured stuffs that assist the person in doing quit effort and prolonging abstention without important aid from a wellness professional or group support. Comparison: Comparison was done between different intercessions. Usual attention given to pregnant tobacco users during their ante natal attention was compared with ego aid intercessions. Besides usual attention was compared with picture based and brochures intercession. Result: Smoke results were accessed either in 2nd or during the 3rd trimester. The tests besides determined the smoke position either during late gestation or postpartum ( Moore et Al, 2002 ) .Features of Included surveies [ Ordered by Study Id ] :Aveyard et Al ( 2006 )State Focus of Study United kingdom To analyze whether, as predicted by the Transtheoretical Model of behaviour alteration ( TTM ) phase matched intercessions are more effectual than stage- mismatched intercessions in smoking surcease intercessions with pregnant adult females. Study Design RCT – matter-of-fact three armed test. Participant, Recruitment and Sampling Methodology Participants were 918 pregnant tobacco users drawn from 16 of 19 obstetrics antenatal services in the West Midlands. Arm 1: n= 289 Arm two: n=305 Arm three: n=324 Intervention Arm 1: Standard obstetrics advice to halt smoke and a self-help cusp appropriate for adult females in the readying phase. Midwifes received no extra preparation except in survey protocol. Arm Two: TTM based arm. Womans were been seen by accoucheuses with 2.5 yearss specialist preparation, 2 of these yearss on TTM. Women received a TTM based self-help brochure and received four Sessionss of behavioral reding from the accoucheuses ( three during gestation and one 10 yearss post partum ) Arm Three: TTM based arm. Womans were been seen by accoucheuses with 2.5 yearss developing as in arm 1. Intervention was the same as arm two, with the add-on of a computing machine based surcease intercession used on the four juncture ‘s of the accoucheuses visit. Result Measures Pregnant adult females in weaponries two and three ( TTM- based ) were significantly more likely to travel frontward in phase of alteration than adult females in the control arm. Consequences Overall, the TTM-based intercession produced some motion in adult females ‘s preparedness to discontinue but it was hard to construe this determination as the TTM intercessions were besides more intensive. The writers concluded that TTM had small cogency in explicating smoking surcease behavior during gestation.Cinciripini et Al ( 2000 )State Focus of Study United states An rating of videotaped sketchs for smoking surcease and backsliding bar during gestation. Study Design Randomised Controlled Tests. Participant, Recruitment and Sampling Methodology A sum of 146 adult females were screened for the survey. Sixty four adult females failed to run into the inclusion standards for the test ( & gt ; 18 old ages of age, smoke & gt ; 3 coffin nails per twenty-four hours, less than 30 hebdomads pregnant, have a on the job VCR, be willing to put a quit day of the month within two hebdomads of showing, and non involved in any other formal smoke surcease plan ) . 82 adult females participants were indiscriminately assigned. Intervention Usual attention ( UC ) ( N= 40 ) and UC plus picture ( UCV ) ( N= 42 ) groups. All participants continued to have the usual prenatal attention provided by their primary doctor, plus survey stuffs as described below. All intercession stuffs were provided through the mail, after participants had undergone a telephone testing for inclusion. All follow ups were besides conducted by telephone. Result Measures Abstinence was observed between the two groups. Abstinence studies were measured by salivary cotinine values. Consequences Seven twenty-four hours point prevalence abstention informations did non demo any significance consequences. At the terminal of quit day of the month the abstention rate was 10 % in control group and 3 % in experimental group. At the terminal of intervention the abstention rate was 12 % in control group and 7.5 % in experimental group. Decision The present sample size may be unequal to pull any i ¬?rm decisions sing the differential effectivity of the picture intercession.Ershoff et Al ( 1999 )State Focus of Study United states The effectivity of low-priced smoke intercessions targeted to pregnant adult females has been demonstrated, although few additions in absolute surcease rates have been reported in the past decennary. Under conditions of typical clinical pattern, this survey examined whether results achieved with brief reding from antenatal attention suppliers and a self-help brochure could be improved by adding more resource-intensive cognitive-behavioural plans. Study Design Randomised Controlled Trial Participant, Recruitment and Sampling Methodology Womans 18 old ages of age or older who self-reported to be active tobacco users at their initial antenatal assignment. 131 adult females were randomised. Control group: 111 participants. Experimental Group: 120 participants. Intervention Participants were randomized to one of three groups: ( 1 ) a self-help brochure tailored smoke forms, phase of alteration, and life style of pregnant tobacco users ; ( 2 ) the brochure plus entree to a computerized telephone surcease plan based on synergistic voice response engineering ; or ( 3 ) the brochure plus proactive telephone reding from nurse pedagogues utilizing motivational interviewing techniques and schemes. Result Measures Biochemically coni ¬?rmed abstention measured by degree of cotinine in urine samples obtained during a everyday antenatal visit at about the 34th hebdomad of gestation. Consequences Twenty per centum of participants were coni ¬?rmed as abstainer with no signii ¬?cant differences found between intercession groups. Cessation rates in heavy tobacco users were less in all intercession groups. Decision Neither a computerized telephone surcease plan nor systematic proviso of motivational guidance improved surcease rates over a trim self-help brochure delivered within the context of brief advice from antenatal suppliers.Gielen et Al ( 1997 )State Focus of Study United states Evaluation of a smoke surcease intercession for pregnant adult females in an urban prenatal clinic. Study Design Randomized controlled tests. Participant, Recruitment and Sampling Methodology 391 tobacco users were indiscriminately assigned in two groups. Control group: 198 participants. Experimental group: 193 participants. Intervention Experimental group received usual information with a prenatal and station partum information. Control group received merely usual information. The intercession consisted of single accomplishments direction and guidance by a equal wellness counselor on the usage of a self-help surcease usher and everyday clinic support. Result Measures It was measured by smoking surcease confirmed by cotinine measuring. Significant decrease in smoke was besides considered as an result step. Smoking forms were besides considered Consequences Among the Experimental group ( n = 193 ) , 6.2 % were cotinine confirmed quitters at 3rd trimester and among the C group ( n = 198 ) the quit rate was 5.6 % . Decision No important differences were found in the two groups.Lawrence et Al ( 2002 )State Focus of Study United kingdom To measure the effectivity in assisting pregnant adult females stop smoke of two intercessions ( Pro-Change for a healthy gestation ) based on the Trans theoretical theoretical account of behaviour alteration ( TTM ) compared to current criterion attention Study Design Cluster randomised survey. Participant, Recruitment and Sampling Methodology 494 pregnant tobacco users participated. Control group: 243 participants. Experimental group: 251 participants. Intervention Arm 1 for standard attention. Second arm for TTM based ego aid manuals. Third arm for TTM based ego aid manuals plus session with an synergistic computing machine plan giving individualized smoke surcease advice. Result Measures Biochemically confirmed smoke surcease for 10 hebdomads and point prevalence abstention, both measured at 30 hebdomads of gestation and 10 yearss after bringing. Consequences There were little differences between the TTM weaponries. Uniting the two weaponries, the odds ratios at 30 hebdomads were 2.09 ( 95 % assurance interval ( CI ) 0.90 to 4.85 ) for 10 hebdomad sustained abstention and 2.92 ( 95 % CI 1.42 to 6.03 ) for point prevalence abstention relation to controls. At 10 yearss after bringing, the odds ratios were 2.81 ( 95 % CI 1.11 to 7.13 ) and 1.85 ( 95 % CI 1.00 to 3.41 ) for 10 hebdomad and point prevalence abstention severally. Decision Borderline important addition in discontinuing in the combined intercession weaponries.Moore et Al ( 2002 )State Focus of Study United kingdom To measure the effectivity of a ego aid attack to smoking surcease in gestation. Study Design Randomised controlled test. Participant, Recruitment and Sampling Methodology 1572 pregnant tobacco users Control Group: 757 participants. Experimental group: 678 participants. Intervention A series of 5 brochures given to pregnant adult females on different phases of gestation Result Measures Validation of smoke by measuring of cotinine at the terminal of 2nd trimester. Self reported smoke position. Consequences Smoking surcease rates were low when cotinine measuring was done. The rates were 18.8 % in intercession group and 20.7 % in normal attention group. Self reported smoking surcease rates were high. The rates were 29.1 % in intercession group and 25.6 % in Normal attention group. Decision Self Help Intervention was utile but non so effectual during prenatal attention. There needs to a more intensive and tailored made intercession be made for good consequences.Natan et Al ( 2010 )State Focus of Study Israel To look into factors impacting adult females ‘s purpose to smoke during gestation. Study Design Cross sectional survey. Participant, Recruitment and Sampling Methodology Pregnant adult females aged between 19-26 old ages 201 participants enrolled in the survey. Intervention Theory of planned behavior. Result Measures Self reported smoke position. Consequences Behavioural attitudes, subjective norms and sensed behavioral control were found to foretell adult females ‘s purpose to smoke during gestation. Decision Nursing intercessions guided by the TPB may be helpful to assist adult females discontinue smoke in gestation.Strecher et Al ( 2000 )State Focus of Study United states Quit for supports: tailored smoke surcease ushers for gestation and beyond Study Design Randomised controlled test Participant, Recruitment and Sampling Methodology 173 pregnant tobacco users. 88 topics were enrolled as experimental topics, they received trim smoke surcease messages through mail, one after each antenatal visit. 85 topics in control group received a quit smoke brochure and no other stuffs. Intervention The experimental group was given trim messages after each antenatal visit. They were given manus held computing machine and were advised to make full up abruptly follow up interview. Urine samples were collected at the pre natal visits. The control group were merely given merely discontinue smoking brochures. Result Measures It was measured by the interview signifiers filled by the pregnant adult females. Consequences Rate of surcease in control group was 14 % as compared to experimental group was 15 % . There was no important difference in smoking surcease rates. Decision Tailored message produced no alterations in the smoke behavior of the topics.

Friday, January 10, 2020

Type of Mass Media

Type of mass media Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas.Mass media is a double-edged sword which means that there are  positive effects of the media  as well as  negative influences of media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual repre sentations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes.Public speaking and event organizing can also be considered as a form of mass media. Apart from that, electronic media to many people, it is impossible to imagine a life without their television sets, be it the daily news dose or even the soap operas. This mass media includes television and radio. This category also includes electronic media like movies, CDs and DVDs as well as the new hottest electronic gadgets. While new-age media, with the advent of new technologies like Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old-school mass media, but also has a widespread range.Mobile phones, computers and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include email, websites, blogging, Internet , television and many other mass media which are booming today. How does the modern mass media generate an influence on the society? Therefore, we must understand that mass media in statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media holds us all spellbound!At this point, it becomes necessary to define this concept. It may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or media channels. Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment. The test of a good mass communication marketing drive is to see if it gets the people talking. If it does, then not only does it mean that the advertising drive has been successful, but the organization in charge of the mass communication is also getting publicity by the word-of-mouth channel. PRINT MEDIA Print media includes many different ways in which an advertiser can reach a target group. Here are some of the different types of print media.The modern advertising techniques make use of many ways to convey messages to the consumers. Print media however, is one of the oldest forms of advertising methods. Print media also remains to be one of the most popular forms of advertising because it can reach a wider target audience. There are various different types of print media, which help advertisers to target a particular segment of people. Here's a quick look at some of the vari ous types of print media. Next, newspapers are the most popular forms of print media. The advertiser in this case can choose from a daily newspaper to a weekly tabloid.Different types of newspaper cater to various audiences and one can select the particular category accordingly. Advertisers then design press advertisements where in the size is decided as per the budget of the client. Content in newspapers will slightly differ to that in magazines, tabloids and newsletters. These mediums serve the purpose of showcasing advertisements, news or entertainment related information to audiences. Newspapers are a worldwide medium, that have been around far back to Julius Caesar's time, in the form of government bulletins.With the industrial revolution, newspaper were made possible to print and were used as a means of communicating in the year 1814, which kick started journalism. Country of Origin| Year of Publication| Name of Newspaper| Germany| 1609| Avisa| France| 1631| La Gazette (origin al name – Gazette de France)| Portugal, Lisbon| 1645| A Gazeta| Krakow, Poland| 1661| Merkuriusz Polski Ordynaryjny| Haarlem, The Netherlands| 1656| Opregte Haarlemsche Courant| England| 1702| The Daily Courant| Inception of Some Newspaper Publications WorldwideThis table traces some countries, with their first publications that started off the newspaper era. Besides that, magazines also offer advertisers an opportunity to incorporate various new techniques and ideas. Magazines are one such form of print media that give a more specific target group to the client. The client can make a choice of the particular magazine as per the product. Morover, newsletters also form an important part of print media. These target a specific group of audience and give information on the product. Furthermore, brochures also give detailed information about the product.These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product. Pos ters are forms of outdoor advertising. The message in a poster has to be brief and eye-catching as it targets a person on the move. Apart from these media, direct mail marketing, flyers, handbills or leaflets, banner advertising, billboard advertising, press releases are also various types of print media. RADIO Radio is a fascinating medium among the various mass communication media because of its special characteristics.It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media. It is a saying that in the first phase of broadcasting spanning three decades from the early twenties, radio reigned alone or was the dominant player. Similarity, radio is a scientific device that functions as an effective auditory instrument for communication. It also plays an important role in education. It is not only informs, but also inspires human being for learning more and more.It is not only includes values and virtues, but also creates atti tudes, interests and appreciation of human life. It can cover a very wide area at the same time. Radio has immense values, particularly in a developing country like India where constraints of finance, efficient teachers, suitable equipment and appliances adversely affect educational planning and administration. Besides that, radio is to play a significant part in expansion as well as qualitative improvement of education. There are some inaccessible areas in our country where expansion of education has faced difficulties.To a large number of socially disadvantaged children, education is neither meaningful nor interesting. Radio served hugely the human instinct to know about events taking place around him and at distant lands. No fairy tales, but the radio brought news from across the oceans and from inland without distinction. A regular listener of radio news would get an impression as the whole world has shrunk a feeling which print media would never had thought in around 400 years before the invention of the radio. Besdies, the news aired regularly from different stations were followed by views and a much spicy discussion mong experts to generate more interest in events from social and political life. The announcements about weather, and trains or flights schedule has been an added advantage to radio listeners. There has been a growing awareness about the inadequacy of the traditional or formal system of education not only for expansion, but also for improving the standards of education. The need for alternative mass-media is gradually felt along- with non-formal system of education. It is a matter of fact that radio is an important instrument to foster the sense of unity and integrity among the people.The cultural programmes, debates, talks, through broadcasts involve a strong desire among the people to know each and other's culture and values. In order to promote a sense of understanding and unity among people it is an inexpensive, but potential communicati on medium reaching all levels of people. So its role for national/emotional integration and international understanding is praise-worthy. Entertainment is an important aspect of human life. Radio is the most popular mass medium through which leisure is carefully utilized through song, drama and other cultural, programmes.It also provides information about various popular hobbies and leisure time activities. It gives happiness and joy through various programme. As already mentioned, radio brought a unique entertainment opportunities to people, especially for those who could not afford the luxury of visiting places where entertainment was available only to the rich. With a radio set by their side, common people could also enjoy music and stayed informed about events as ordinary as a street robbery to change of governments and tug of war among political rivals to availability of commodities in the market.But it was the entertainment which made the radio popular on first instance. Very soon the entertainment started moving in other areas than music. Comedy shows, gossip chat and answering letters from listeners made people crazy about radio enjoyments. Vocational information about production and consumption practices in industry and agriculture, use of manures and highbred seed, employment news are broadcast by Radio. Programmes regarding self-employment and talks by skilled people ensure better understanding among people for economic prosperity.Furthermore , radio opened gates of jobs never known before. To become a broadcaster with a radio station was considered to have a prestigious job in the early days of radio. It still is. The news-readers, copy writers, playwright for radio dramas, anchors for different discussion shows, musicians, recording engineers and a range of technical jobs came about so quickly that colleges and universities had to run degree programs to meet the requirement of radio stations to employee staff in its various sections.Apart from the above matters radio also inculcates scientific temper among people, helps to enjoy the cultural activities and eradicates social superstitions and age-old dogmas. The role of radio in shaping the society and providing information and education is significant. Educational broadcasting is also useful for improving education and for enrichment purposes. The radio marked a turning point, in the way information was conveyed or transferred, because it used sound to capture the attention of audiences.Being the first communications medium that could transfer or transmit live voices over long distances, radio was and still is one of the most effective medium. People depended and still depend upon it as a source of important news, and information. The importance and optimum use of radio as a mass media was nowhere more evident than in World War 1. Radio was used to send diplomatic messages when Germany found out the British had tapped its cables. It made itself a medium that audiences found as their connection to all that happened worldwide.If they ever knew that television and the Internet, would take the world by storm in this day and age, they'd be blown away by how we're advancing, and still in the running to make it bigger and better. We cannot deny that radio itself is an exclusive medium of the sound. It is an aural or auditory medium, a medium of the ear. There are three major elements of a radio broadcast: spoken-word, music and sound effects. They are all sounds carried on the air waves to the listener. T o be acceptable, all these sounds must be pleasant and expressive for the ears.They must be artistically integrated or mixed to provoke the imagination of the listener, otherwise, the intention of the broadcast would be defeated. Radio proved far more effective in mass communication as compared to the print media. The property of radio which did not require transportation of the message drew immense attention of common people and investors in the field of ma ss media. Once the radio technology was recognized as an effective means of communication, there was a race among companies and individuals to have their own radio facility. TELEVISIONTelevision is now playing a very important role in our lives. Television is not only a convenient source of entertainment, but also a comparative cheap one. Television keeps us informed about current events. It allows us to follow the latest developments in science and politics. It also offers an endless series of programs that are both instructive and entertaining. Many television programs introduce people to things they never thought of before and have never heard of before. Television series have done a great job in popularizing many literary masterpieces.Besides, television has been good company to those who do not work, like housewives and lonely old people. The progression of television has come a long way from black and white and color TV to plasma and LCD TVs. The advent of this ever-changing m edium started in the late 1930s, for entertainment and news purposes initially. Now, we have advertising, that has been incorporated into entertainment and news, to give viewers a chance to avail from products/services. There's also a new way of accessing the Internet, by using a ‘Web TV' that is hooked up instead of a PC, to browse information, and watch streaming videos on large LCD screens.After production of the TV program, a news channel has to make it available to the market, for those who are interested in viewing it. These programs can be talk shows, cooking shows, serials, movies and so on. There are two ways that is done. First/OriginalRun Once a program is completed by the producer, of either multiple or a single episode/s, he/she then wants a network or station to view it to audiences. These networks/TV stations already pay for the production themselves, or license a producer to do it instead before it is viewed to the people.Broadcast Syndication This is when seco ndary runs of a program, which go beyond its original first issue run, is again broadcast in other countries/locally and isn't necessarily managed by the producer. In this case other TV stations, individuals or companies involve themselves in selling the product to available markets that they are allowed to showcase it to, usually under contract basis in some cases from the copyright holders/producers. With television people are still free to enjoy other â€Å"civilized pleasures†, or even more.There are a considerable variety of programs on television. The viewer is always free to choose whatever he wants to see. Furthermore, television provides enormous possibilities for education, like school programs via closed-circuit television as well as special broadcasts for those in a TV University or Open University. It also offers specialized subjects like language teaching, sewing, cooking, painting, cosmetics. Television does the job of education in the broadest sense. Instructi ve programs achieve their goal through entertaining the viewers.Moreover, television provides an outlet for creative talents and people all around the world are no longer distant and isolated from each other. It brings most distant countries and the strangest customs right into your living room. Compared with radio, everything on television is more lifelike, vivid, and real. Television may be a vital factor in holding a family together. Especially where there are economic problems that cause the husband and wife to be at a breaking point. There is no denying that television keeps people informed about the government and its programs .It also keeps people informed news and weather too. In addition , it ask people to be aware of certain disasters like floods, winds. In the case of serious problems television tells people what to do. Therefore, people can be taught about safety through television. On the other hand, television is an audio-visual and sophisticated scientific device. It telecasts programmes from far and wide areas of the country and abroad. It has an important role to play for entertainment and education of people all over the world. Environment pollution and ecological imbalances have challenged the life on the earth in modern times.Rapid population growth, urbanization problem of drain, huge stock of garbage, deforestation, evacuation of sarcastic gases from industry and automobiles are some of the reason of environment pollution. Necessity of clear environment for health and hygiene, needy of sanitation information about birth control devices are to be taught to mass through different programme. General awareness about the environment and its problems are raised through TV programmes. Socio-Political and Cultural achievement of the country described through different programmes to foster the sense of brotherhood among the people of different caste, creed and sex.Changing social systems, cultural and political issues are also brought for discussi on and debate and exhibition on cultural exchange and political reviews are necessary for preservation of cultural values. Televisions another function is to provide entertainment to people through the programmes like Cinema, Serial, and Sports. Its role as an important communication medium is noteworthy for promoting national unity, developing economy and refining socio-cultural life of people. Its great contribution to humanity is education through different programmes.In short, we can never hide from the truth that television is very significant in our lives these days. It is very hard to imagine life without TV. It brings us together with some other cultures in other countries. It offers unending entertainment scenes and important information about life. It will still remain as a great medium of information that will still affect the people's lives in the future generations. Internet Internet technology has paved the way to revolutionize all that we thought was either hidden or inaccessible.From the different types of media, the history of the Internet can be termed to be, by far, man's greatest innovation story. The Internet has made it possible to contact others worldwide, nationally and locally; to send emails and be a part of chat rooms and conferences; blogging with discussion boards, opinion polls and forums; webcam viewing; global mapping using ‘Google Earth' , sending and receiving images and files, downloading from the Internet through websites, signing up to a social networking websites, radio stations with live streaming , video streaming and lots more.It has stomped out conventional norms, with every teenager, adult and senior owning either a laptop or PC today. News can also be viewed via satellite with reporters covering events on site and sending it via the Internet to broadcasting news networks. It's an amalgamation of uses, that is above all user-friendly and hi-tech. Using radio waves and frequency, not to mention satellite transmis sions – we are able to access a whole new domain when it comes down to getting what we want and need within minutes.The Internet revolution has made it easier for people to get in touch, fuel business, make profits, shop and access free information from any Internet access enabled device. It is truly a technology that speaks for itself. The internet is a medium with which we can view information from anywhere in the world. Documents from the World Wide Web and various other services such as instant chat, email are available through the internet. Most of the time, everyone thinks that the internet and the W3 are the same, however this is not true. The internet is a network of cables, which allow users to access information of various sorts.The data is transmitted through the Internet Protocol, which is known as the IP. Each computer will have a separate identity when it comes to the use of the internet. Though the internet was available, it only became a household word in the year 1996. But at the beginning, the use of the internet was very expensive. Most of the users went to public centers to use the internet for a high price per hour. As the use became more popular, there was an increase in the speed of the internet and also decrease in cost. Networks were planned, and looking at the money, many service providers entered the market.They made it very simple for all users, and the use of the internet became very cheap. Everyone at home could afford to get a connection, and now most users will have unlimited access as well. This has made it possible for many people to benefit. Those who are unable to go out may get opportunities to work from home. Various other doors have been opened to the average human, and everyone has taken advantage of the creation. Almost every individual uses the internet where it is available, irrespective of age groups. This medium caters to the needs for all age groups. The internet has made a lot of activities very easy.The me dium is used for almost all purposes, even with important issues such as education and government organizations. It has come a long way from the use with only scientific organizations and institutes etc. There was a phenomenal growth in the years 1996 and 1997. The growth for the internet has been at around hundred percent per year. Majority of the users use the English language for the internet, as computer development happened in America in all stages. There are other languages as well, such as French, German, Chinese and Arabic. Internet has also made life easy because we can view through various means.The internet has been improved through time; it took many years of improving to become what people know it today. The internet has affected people's lives in different ways, but unfortunately some people use this easy and fast technology to do unacceptable things. Internet helps individuals in communications because it is fast and effective. And that's why organizations started to use this technology to provide information about their activities and open the door for easy and fast communications with individuals. However, it is not correct that all changes in values caused by the internet are negative.People must think about what positive changes that internet could make. The Internet actually embodies high and strong values from which it derives an almost   irresistible strength. These include physical values such as speed, timeliness, efficiency   and productivity. The government uses the internet in something called the â€Å"E-government†. The E-government â€Å"is a general term describing the use of technologies to facilitate the operation of government and the disbursement of government information and services†. By using the E-government, people can reach the government more easily and quickly.It also can be used to provide information for citizens; citizens are able to read information in the time and place they want. If a citizen w ants to send an application or a document for a certain purpose, he can do it easily and quickly with the E-government technologies (E-government). Despite all the negativities of the internet, the benefits of using it are much greater than the harms. The society was affected by internet, and internet will keep affecting society and its values always. Maybe one day all the society activities will be managed by the internet. TELEGRAPHA telegraph is any system that transmits encoded information by signal across a distance. Although it is associated with sending messages via an electric current, the word telegraph was coined to describe an optical system of sending coded messages. From its invention until the telephone   became a viable system, the telegraph was the standard means of communicating both between and within metropolitan areas in both  Europe  and the United States. Telegrams and telexes used telegraphy but are rapidly being replaced by facsimile (fax) transmissions through telephone lines.Satellite  transmission and high-frequency radio bands are used for international telegraphy. The telegraph was the result of a slew of inventions from all over the world. Many are unaware of the fact that the telegraph actually â€Å"preceded the railroad in forging extra local and interregional links. The reason for this was that the telegraph was used primarily for business reasons. Prior to the creation and distribution of the telegraph, America experienced a â€Å"business revolution. As the business demand grew, there was a drift towards a â€Å"natural monopoly† of the telegraph industry.This monopoly allowed the major telegraph firms to increase the prices of the telegraph which undoubtedly prevented many people in society from using this invention for private and personal reasons. In fact, the public could not afford to pay the high costs but telegraph companies knew business firms could, so they did not use the telegraph as a means of com munication. In America, the telegraph was only able to gain popularity because of the demand placed on it by business firms. It wasn’t until the invention of the telephone that the public began to truly utilize such a communicating device.As we know, the electric telegraph was one of the first telecommunications technologies of the industrial age. Its immediate predecessors were homing pigeons, visual networks, the Pony Express, and railroads. By transmitting information quickly over long distances, the telegraph facilitated the growth in the railroads, consolidated financial and commodity markets, and reduced information costs within and between firms. This entry focuses on the industrial organization of the telegraph industry from its inception through its demise and the industry's impact on the American economy.The telegraph was similar to many other inventions of the nineteenth century. It replaced an existing technology, dramatically reduced costs, was monopolized by a s ingle firm, and ultimately was displaced by a newer technology. It is nearly impossible to determine the full extent to which the telegraph changed the way people lived. It was not so much because ordinary citizens made use of it on a regular basis. In fact, it was a rather expensive means of communication that mostly appealed to big business and government. But telegraph lines followed the westward expansion of the railroad across North America.They made it possible to communicate quickly over vast distances and they linked far-flung settlements with population centers back east. This helped foster a stronger sense of national identity and underscored the need for more standardization and uniformity. The invention of the telegraph could in some ways be seen as the real beginning of our modern age, given the way in which it so interconnected the entire world. Almost coincidental with its birth  there was the emergence of a new kind of journalism that made currency its stock in tra de.Reporting events that had only just occurred took precedence over a newspaper's traditional editorial role, and news was reported almost as soon as it happened. Corporations also could become larger and more far-flung, and nations became necessarily more interdependent. With the telegraph, information in all its aspects and forms which began to assume the critical role it plays today. Last but not least, the telegraph proved especially useful to the military. It was first used for these purposes in 1854 by the Allied Army in Bulgaria during the Crimean War.A transcontinental telegraph line had been completed in the United States just as the Civil War began, and the telegraph proved enormously useful to both sides. During the Spanish-American War in 1898, undersea telegraph cables were cut as an act of belligerency for the first time, and in World War I, teleprinters with secret codes were heavily used by all combatants. Telegraph Timeline 1837| Cooke and Wheatstone patent telegra ph in England. | 1838| Morse's Electro-Magnetic Telegraph patent approved. | 1843| First message sent between Washington and Baltimore. | 1846| First commercial telegraph line completed.The Magnetic Telegraph Company's lines ran from New York to Washington. |   | House's Printing Telegraph patent approved. | 1848| Associated Press formed to pool telegraph traffic. | 1849| Bain's Electro-Chemical patent approved. | 1851| Hiram Sibley and associates incorporate New York and Mississippi Valley Printing Telegraph Company. Later became Western Union. | 1851| Telegraph first used to coordinate train departures. | 1857| Treaty of Six Nations is signed, creating a national cartel| 1859| First transatlantic cable is laid from Newfoundland to Valentia, Ireland. Fails after 23 days, having been used to send a total of 4,359 words.Total cost of laying the line was $1. 2 million. | 1861| First Transcontinental telegraph completed. | 1866| First successful transatlantic telegraph laid| | Wester n Union merges with major remaining rivals. | 1867| Stock ticker service inaugurated. | 1870| Western Union introduces the money order service. | 1876| Alexander Graham Bell patents the telephone. | 1908| AT&T gains control of Western Union. Divests itself of Western Union in 1913. | 1924| AT&T offers Teletype system. | 1926| Inauguration of the direct stock ticker circuit from New York to San Francisco. 1930| High-speed tickers can print 500 words per minute. | 1945| Western Union and Postal Telegraph Company merge. | 1962| Western Union offers Telex for international teleprinting. | 1974| Western Union places Westar satellite in operation. | 1988| Western Union Telegraph Company reorganized as Western Union Corporation. The telecommunications assets were divested and Western Union focuses on money transfers and loan services. | REFFERENCES Books Coe, Lewis. The Telegraph: A History of Morse's Invention and  Its Predecessors in the United States. Jefferson, NC: McFarland, 1993. H olzmann, Gerald J. and Bjorn Pehrson. The Early History of  Data Networks. Los Alamitos, CA: IEEE Computer Society Press, 1995. Israel, Paul. From Machine Shop to Industrial Laboratory:  Telegraphy and the Changing Context of American Invention. Baltimore: Johns Hopkins University Press, 1992. Brock, Gerald. The Telecommunications Industry. Cambridge: Harvard University Press, 1981. DuBoff, Richard. â€Å"Business Demand and the Development of the Telegraph in the United States, 1844-1860. †Ã‚  Business History Review  54 (1980): 461-477. http://www. preservearticles. com/201105056315/role-of-radio-in-education. html